Ganesh+Natarajan+Case


 * Ganesh Natarajan Case**

Immediate Issue/Problem Being Faced:
==== Zensar’s CEO and top management team had been planning to consolidate staff and resources into three business units: application portfolio management, business process outsourcing and enterprise application services. However, Natarajan had planned also to introduce one more business unit, Solution BluePrint (SBP) led by Chief Technology Officer, Dilip Ittyera. Natarajan knew that there would be some resistance of his proposal and wondered if he should still go ahead with it. Because of all of the executives’ dismay of Ittyera lack of leadership abilities, Natarajan was wondering if it was a good idea to create a business unit around SBP afterall. ====

• Ittyera’s department doesn’t make revenues and they have little sales experience, so there is little incentive to form a separate business unit.
==== • Natarajan believes if Zensar waits too long and doesn’t speed up the SBP business unit, they will lose precious time – Natarjan wants to have the competitive edge and this is what he believes would take Zensar to the next level. ==== ==== • A trend arose that enticed larger companies to start to rely not only on a tier one company, but also a tier two company to have a ‘portfolio’ as to disperse their risk. This trend also included companies’ desire to have their IT vendors ‘at hand’ so they would be readily available when needed and they would also be able to assume more accountability. All of this was good for Zensar as it would bring them closer to competing for market share. ==== -In order to successfully implement the SBP, it would require the support of the company, which it does not currently have -There is also a lack of confidence in the product itself and this uncertainty has lead to a lack of confidence in management decisions.

Urgency/Importance:
-Natarajan, believes the longer they wait to implement the new model the less advantage they will have

Decision Criteria:
1. The risk should be lower than the benefit of alternative. If the risk will lose money than the benefit can bring back, it will be worthless. 2. This should be good for the reputation of company 3. It should be good for company to expand the market share. 4. This must be reliable that senior executives can support 5. It should be in short time because Natarajia believe SBP will bring competive advance to company and take company to the new level. They need decided and implement quickly. [|6.] it should have the support of the senior executives and staff. They should engage in consulting the different people in the organization to retain the buy in they need.

Missing Information:
====three business units: application portfolio management, business process outsourcing and enterprise application services. We need the information about the detials of each unit and the relationship between them and SBP. This will help up to choose whcih one should be preffer when we could do all the business units once a time.====

Selection of Preferred Alternative:
==== I will recommend that Zensar will chosse alternative 2, which includes SBP with one of the other business unit beacuseit it saves more cost and it can outsource the management team to run the business. In the articlue, we know the relationship between executives and employees. After the team set up, Zensar will restrict t o the SBR, and change to the competitive advantage one -. SBP. Or Zensar will outsource another management team to open the market to SBP. For the employee layout, Zensar should consider more about the performance of employees. If the other department needs them, Zensar can leave them and do their expertise job. ====

Action/Implementation Plan:
We recommendate to choose the alternative 2 which is includes SBP with one of the other business unit beacuseit it saves more cost and it can outsource the management team to run the business.

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1. In the short time (1-3 month), Company needs creates the innovation team and makes the department managers to be the committee advisory to monitor the process of the innovation. During this time, the innovation team needs to set up the detail schedule for the innovation and make assessment of each unit of business include SBP. ======

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2. Company need make a good strategy about change managment to improve the leadership between different level and new project team which will in charge of this SBP. ======